Professor of Marketing
Department of Marketing and Entrepreneurship
Office: Business Center 573
Darlene Brannigan Smith, is the 11th dean in the history of the Merrick School of Business. Smith also has the distinct honor of being the first University of Baltimore alumna to lead the School of Business. Smith is a respected scholar, publishing in leading academic journals in marketing, including the Journal of Consumer Research and the Journal of Public Policy and Marketing. She has been a visiting professor at ESSEC University in France, Peking University in China, and the Universidad Alberto Hurtado in Chile. She has also completed the Management Development Program at the Harvard Institutes for Higher Education. In addition to her academic work, Smith has consulted for such corporations as AEGON, Blue Cross Blue Shield of Maryland, McCormick Food, Sheridan Press and Bartlett de Mexico, a firm in the nuclear power generation industry in Mexico. Dr. Smith is a member of the American Marketing Association and Network 2000. She is a graduate of Leadership Maryland and the Greater Baltimore Committee’s Leadership programs. In addition, she was twice recognized as one of Maryland’s Top 100 Women by the Daily Record. Smith also holds a corporate board position with FMS Solutions, a financial management company focused on serving the operational needs of retail and independent supermarkets. In addition, she is serves on area nonprofit boards including Overcoming Poverty Together—an organization that focuses on creating opportunities for women through micro-loan programs, Network for Teaching Entrepreneurship, Baltimore, (NFTE)—a program that inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures and the nonprofit Live Baltimore—an organization committed to promoting Baltimore City living. In Janaury 2012 she became the president of Live Baltimore's board.
Refereed Journal Articles
Pitta, D. A., & Smith, D. B. (2010). Hallmarks in the Development of Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service Quality. Emerald. 21. 155-187.
Smith, D. B., Pitta, D. A., & . (2009). Chinese Managers’ Perceptions of Their Ability to Deliver Service Quality. International Journal of Business Excellence. Vol 2(Nos. 3-4), pp 241-256.
Smith, D. B., Pitta, D. A., & Pels, J. (2008). A Comparison of Argentine and US Managers’ Perceptions of Their Ability to Deliver Service Quality. ATINER Marketing Conference.
Smith, D. B. Yes "Strategies for Surviving and Thriving in Challenging Times," Baltimore, MD. (2008).
"A Cross-Cultural Comparison of Market Orientation: An Examination of Perspective of Chinese, Chilean and North American Executives"
Target Journal: International Marketing Review
"Service Quality: An Exploratory Study of Service Delivery in China"
Target Journal: Journal of Operations Management