Dennis Pitta

Pitta, D. A., Franzak, F. J., & Fowler, D. C. (2010). A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers. Pearson Prentice Hall. 120-130..

Isberg, S. C., & Pitta, D. A. (2013). Using Financial Analysis to Assess Brand Equity. Journal of Product and Brand Management. 22(1), 13.

Patino, A. D., Pitta, D. A., & Quinones, R. (2012). Social Media's Emerging Importance in Market Research: Implications and Concerns. Journal of ConsumerMarketing. 29(3), 223-237.

Laric, M. V., Pitta, D. A., & Gwin, L. (2012). Physicians' Prescribing Data as Marketing Tools for Pharmaceutical Companies. Journal of Business and Behavioral Studies. 24(1),

Castro, K., & Pitta, D. A. (2012). Relationship development for services: an empirical test. Journal of Product and Brand Management/Emerald. 21(2), 126-131.

Lingelbach, D., Pitta, D. A., & Patino, A. D. (2012). Entrepreneurship Among The Millenials: A Conceptual Framework. Journal of Consumer Marketing.

Patino, A. D., Kaltcheva, V. D., Lingelbach, D., & Pitta, D. A. (2012). Segmenting the toy industry: A study of pre-teen Millennials. Journal of Consumer Marketing/Emerald. 29(2), 156-162.

Pitta, D. A., & Pitta, E. Z. (2012). Transforming The Nature And Scope Of New Product Development. Journal of Product and Brand Management. 21(1), 35-46.

Franzak, F. J., & Pitta, D. A. (2011). Moving from service dominant to solution dominant brand innovation. Journal of Product and Brand Management. 20(5), 394–401.

Wood, V. R., Franzak, F. J., Pitta, D. A., & Gillpatrick, T. (2011). Integrating Creative People, Creative Communities and Macro-Environmental Characteristics into the Marketing Organization. Journal of Marketing Development and Competitiveness. 5(3), 32-46.

Pitta, D. A., & Smith, D. B. (2010). Hallmarks in the Development of Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service Quality. Emerald. 21. 155-187.

Swan, H., & Pitta, D. A. (2010). The ultimate in new product design: molding the product concept to user learning needs (Invited). Journal of Product and Brand Management. 19(4), 286-294.

Laric, M. V., Pitta, D. A., & Katsanis, L. P. (2009). Consumer Concerns for Health Care Information Privacy: A Comparison of US and Canadian Perspectives. Research in Healthcare Financial Management. 12(1), 93-111.

Laric, M. V., & Pitta, D. A. (2009). Preserving Patient Privacy In The Quest For Health Care Economics. Journal of Consumer Marketing. 26(7), 477-487.

Wood, V. R., Pitta, D. A., & Franzak, F. J. (2009). Global Umbrella Brands: Understanding Brand America and Its Competitors. International Journal of Global Business and Economics. 2(1), 14-29.

Wood, V. R., Pitta, D. A., & Franzak, F. J. (2009). Successful Strategic Alliances with International Partners: Key Issues for Small to Medium Sized Enterprises. International Journal of Innovation and Research. Vol 3(Vol 3), pp 232-251.

Smith, D. B., Pitta, D. A., & . (2009). Chinese Managers’ Perceptions of Their Ability to Deliver Service Quality. International Journal of Business Excellence. Vol 2(Nos. 3-4), pp 241-256.

Wood, V. R., Pitta, D. A., & Franzak, F. J. (2008). Success Marketing by Multinational Firms to the Bottom of the Pyramid: Connecting Share of heart, Global “Umbrella Brands” and Responsible Marketing. Journal of Consumer Marketing. 25(7), 419-429..

Pitta, D. A., Guesalaga, R., & Marshall, P. (2008). The Quest for the Fortune at the Bottom of the Pyramid: Potential and Challenges. Journal of Consumer Marketing. 25(7), 393-401.

Pitta, D. A., & Franzak, F. J. (2008). Nurturing an Effective Creative Culture within a Marketing Organization. Journal of Consumer Marketing. 25(3), 137-148.

Pitta, D. A., & Franzak, F. J. (2008). Foundations for Building Share of Heart in Global Brands. Journal of Product and Brand Management. 17(2), 64- 72.

Laric, M. V., Lingelbach, D., & Pitta, D. A. (2013). Two Decades of Technological Entrepreneurship: From "Lab to Market" to an M.S. degree in “Innovation Management and Technology Commercialization”. Western Business Management.

Hickman, T. M., Kaltcheva, V. D., Patino, A. D., Joan, P. M., Pitta, D. A., & Winsor, R. D. (2011). Current and Future Managers’ Perceptions of Positive Marketing. Center For Positive Marketing at Fordham University.

Franzak, F. J., Laric, M. V., & Pitta, D. A. (2011). A Networking Framework for Technology-Based Born Global Success. Strategic Management in Latin America Conference.

Wood, V. R., Franzak, F. J., Pitta, D. A., & Gillpatrick, T. (2010). "Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics.". Academy of Marketing Science 2010 Annual Conference.

Pitta, D. A., Wood, V. R., & Pitta, E. Z. (2010). Using Blue Ocean Strategy to Reduce New Product Failure. 6th Thought Leaders International Conference on Brand Management.

Wood, V. R., Franzak, F. J., & Pitta, D. A. (2009). Engines of Growth in the New Globalization Era: Nurturing the Creative Class. Global Studies Conference, 2009.

Franzak, F. J., Shuster, C. P., & Pitta, D. A. (2009). An Explication of the “Born Global” Concept: Re-Examining the Issues.

R, W. V., Pitta, D. A., J, F. F., & G. T. (2009). Extending the Brand Concept: From Products to Value Chains and Global Competitive Systems. Proceedings, 2009 Global Business & International Management Conference. 90-98.

Laric, M. V., Pitta, D. A., & Mirani, R. (2009). President Obama’s Drive to Digitize Individuals’ Health Records: Issues and Opportunities. The International Academy of Business and Public Administration Disciplines.

Smith, D. B., Pitta, D. A., & Pels, J. (2008). A Comparison of Argentine and US Managers’ Perceptions of Their Ability to Deliver Service Quality. ATINER Marketing Conference.

Laric, M. V., Pitta, D. A., & Katzanis, L. (2008). Consumer Concerns for Health Care Information Privacy: A Cross Cultural Perspective. Proceedings of the International Association of Business and Public Administration.

Wood, V., Franzak, F., & Pitta, D. A. (2008). Successful Strategic Alliances with International Partners: Key Issues for Small to Medium Sized Enterprises. Proceedings of the Global Business Innovation and Development Conference. 373-388.

Smith, D., Pitta, D. A., & Ansari, A. (2008). Chinese Managers' Perceptions of Their Ability to Deliver Service Quality. Proceedings of the Global Business Innovation and Development Conference. 157-169.

Pitta, D. A. (2010). Fostering and Implementing a company-wide innovation culture. Strategic Direction. 26(2), 24-26.

Pitta, D. A. (2009). Creating a Culture of Innovation at Portugal Telecom. Journal of Product and Brand Management. 18(6), 448-451..

Pitta, D. A. (2009). Product Development in a Down Economy: Blue Oceans in Product Development. Journal of Product and Brand Management. 18(4), 292-296.

Pitta, D. A., Kucher, J. H., & . (2009). Social enterprises as consumer products: the case of Vehicles for Change.. Journal of Product and Brand Management. 18(2), 154-158..

Pitta, D. A., & Scherr, B. (2009). Beyond Product Management: The Product Strategy for Seasonal Products. Journal of Product and Brand Management. 18(2), 152-3.

Pitta, D. A. (2008). Providing the Tools to Build Brand Share of Heart: Gydet.com. Journal of Product and Brand Management. 17(4),

Pitta, D. A. (2008). Product Innovation and Management in a Small Enterprise. Journal of Product and Brand Management. 17(6), 416-419.

Pitta, D. A., Franzak, F., & Little, M. (2008). Product Development for a Stigmatized Segment. Journal of Product and Brand Management. 17(2), 123-127.